AN INVESTIGATION INTO CUSTOMER RELATIONSHIPS IN RETAIL MARKETING

Authors

  • Prof. Francis E. Akubilo Department of Business Administration, faculty of Management Sciences Spiritan University Nneochi, Abia State

DOI:

https://doi.org/10.59795/m.v1i1.27

Keywords:

Customer, relationship, management, Retail and Marketing.

Abstract

A CRM system is a tool for business that enables you to handle all potential/likely customers, associates, and prospects' information in one location. A secure cloud-based CRM technique called sales data can assist every department in your business in gaining a comprehensive understanding of your customers. In the world of monetary systems, retailing plays a significant part. Retailing includes all of the little things that happen after a product or service is sold to a customer and they use it for their own, their family's, or their domestic needs. It accomplishes this by planning their existence on a large scale (in comparison to other things) and distributing them to the people (who use a product or service) on a tiny scale (in comparison to other things). In this essay, we'll talk about 234 store marketing (success strategies and goal-setting techniques).

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Published

2023-05-01

How to Cite

Akubilo, F. E. (2023). AN INVESTIGATION INTO CUSTOMER RELATIONSHIPS IN RETAIL MARKETING. Multi-Disciplinary Research and Development Journals Int’l, 1(1), 12. https://doi.org/10.59795/m.v1i1.27